Promote Your Digital Marketing Work
A digital portfolio is a representation of your professional brand. A professional brand is important for all workers, but it is even more important for digital marketing professionals because it talks about their great work. To guide your brand, we recommend you start by asking you the following questions: What value can you give to your industry; what makes you different or prominent; what is your professional mission and values? How can a brand, an identity, a logo represent everything your business stands for? Here’s everything you need to know about how to make a digital marketing portfolio, as well as what to include in it, and tips for creating your own.
Essentially, a portfolio website is a collection of your best work, that is, projects that showcase your skills, education, and experience. Collections like this are essential for marketers to highlight their specific skills and professional style. This resource will help you get noticed by recruiters, secure new job opportunities, and build credibility in your industry.
Why a Digital Marketing Portfolio is Important?
A marketing portfolio is a valuable asset for marketers who want to highlight their accomplishments and skills. Paired with a strong resume, this can give your career a huge boost.
Your resume tells the world what you do, but your portfolio shows how you do it. This makes your experience more meaningful to recruiters and potential clients. Hence the importance of fully learning how to make a digital marketing portfolio
People are more likely to be interested in your work if you provide proof of the quality of your work. Also, a marketing portfolio is a type of website that attracts, inspires, and encourages people who want to work with you.
Finally, having your professional portfolio online helps establish your authority in the industry. Building your online presence builds credibility in your field. It also makes it much easier for people to find you and contact you about career opportunities.
How to Make a Digital Marketing Portfolio: What to Include?
Here’s a quick checklist of items to include when you start building your marketing portfolio.
- Bio – Present your work with a strong professional bio that highlights your interests, background, and experience. This is also a great place to include why your work is important.
- Resume – Include a resume in your portfolio to describe your experience and provide background on your work. Make sure you cover all the basics of a strong resume, including work history and education.
- Contact Information: People who contact you about job opportunities should be able to easily find your work email address and phone number, and your work-related social media accounts, like your LinkedIn account or an Instagram page.
- Examples of your best work – This is the core of your marketing portfolio. Highlight your most successful projects by sharing stunning images of your work and explaining the thought process and methodology behind each project. Each statement should also be accompanied by data-driven metrics like conversions or revenue growth.
- Testimonials – Place positive client testimonials next to your work samples to make a good first impression.
- Awards and recognition: If you’ve received public recognition, whether it’s an award in your field or an article in a publication, don’t forget to add it to your portfolio, it helps you stand out.
- Cover Page and Table of Contents – Finally, it’s a good idea to have a printable version of your marketing portfolio to take with you to job interviews, potential client meetings, and more. In this case, please provide a simple cover page with your name, title, company name, and logo (if applicable).
How to Make a Digital Marketing Portfolio: Step by Step
Building a marketing portfolio is a smart investment in yourself and your career. Follow these steps to learn how to make a digital marketing portfolio and create your first marketing portfolio.
- Choose a hosting platform
First of all, you need to decide where to host your marketing portfolio website. Some marketers have the skills to develop custom websites, but most beginners look for a hosting platform with design templates when starting to study how to make a digital marketing portfolio.
Google offers a free template-based website builder. It has a low learning curve and is quick to build, despite having fewer customization options.
This allows users learning how to make a digital marketing portfolio to create a free or low-cost basic website with a subdomain (e.g., yourname.wix.com) that can be upgraded later if desired.
- Outline of your content
Before you start writing and building your working sample, take a moment to map out your site, including your page titles. Most portfolio websites have a simple site structure with only three to five pages.
The most simple way to do this is by starting with an outline. Browse templates by searching for «portfolios» or «marketing portfolios» to find a design you like. Likewise, in the process of learning how to make a digital marketing portfolio, remember that the templates must be customized.
The Importance of Content to Please Your Audience
For starters, the introduction section gives you the opportunity to captivate your readers with clear, persuasive writing and authoritative statements that describe your skills and accomplishments. The words you choose in this section are just as important as your experience. For best results, be concise, choose active verbs, and avoid adverbs and hyperboles.
In the Portfolio section, select at least three project submissions that represent your best work and various skills. Depending on your area of expertise, this includes:
– A social media campaign
– A digital advertising campaign
– An email marketing campaign
– Youtube videos
– Blog or website content
– An example of graphic design.
For each project, describe your role and frequently describe the process and projects of a selected portfolio for maximum impact.
- Get feedback
Before you launch your site, ask a few people who have invested in your success to try it out. Remind them that you are learning how to make a digital marketing portfolio and share the trial website link with mentors, colleagues, and various people who work in the marketing industry. Don’t forget to ask them to review your site on both mobile and desktop.
Ask for specific feedback: «Looks great!» Doesn’t help to improve. You can submit specific questions or have someone fix the details. Incorporate comments and interactions on the site until you collect as many comments as possible.
If you’ve made it this far, you’re one step closer to success… Make your work public!
Hitting the publish button can be a scary moment for someone learning how to make a digital marketing portfolio and launching their first marketing portfolio, but it’s also a time to celebrate. Resist the urge to wait until your portfolio is completely ready.
Once posted, share it with your network on LinkedIn, Twitter, or other social media platforms. Add links to your profile and email signature for increased visibility. Set up Google Analytics or use an Analytics CMS to track how users interact with your website
Final Tips for a Good Digital Marketing Portfolio
Here are some final tips to keep in mind when creating your portfolio:
- Stay up-to-date – Regularly update your portfolio with new work samples and case studies. This shows potential employers and clients that you are active in this area and up to date with the latest trends.
- Choose quality over quantity: It’s better to have a few high-quality pieces in your portfolio than a lot of mediocre work. When choosing content, focus on quality over quantity.
- Use strong images: Strong images are essential to grab attention and make a good impression. When choosing images and videos for your portfolio, choose high-quality, visually appealing images.
- Stay Organized – An organized portfolio is easier to navigate and makes a better impression than a cluttered portfolio. As you add content to your portfolio, group it in meaningful ways.
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